What’s in a Name?

The first step to any brand is its name.  The name is the “face”, the first introduction to a brand’s audience, and along with a logo, provides the marketing platform for the brand to take off.  When our Founding Partner, Kat, established Creative Cloudworks., they knew that our name had to be something that not only spoke to our services, but who we are as an agency.

So there they were…sitting at a café in Silicon Valley in 2010 with a notebook in-hand.  They spent years being an IT Director for a non-profit healthcare organization and although they loved the IT world, they knew that they also had to follow their passion for the visual arts (graphic design, web design, and photography), so their thought was, “Why not meld the two?”

They knew that the word, “creative”, had to be a part of the name as the agency would not only solve design problems and help businesses build their brand, but that it would be done in an innovative, artistic way, tailored to the needs of each client.

Since the business was going to be a digital media agency, there had to be a word that encompasses digital services.  They immediately came up with “cloud” as it represents the “digital world” (a widely-used term that wasn’t so widely used in 2010).

Then came the last word, “works”.  This word would not only represent the “products” the agency will put out, but that the products will work, and work well.

And there it was – “Creative Cloudworks.” written on her notebook.

Six months later, Kat attended Adobe’s 2011 Annual MAX Conference where they learned that Adobe was rolling out a new service called, “Adobe Creative Cloud”.  Of course, you can imagine their surprise (and somewhat horror) that the name of Adobe’s new service was so similar to her agency’s name.  They didn’t sweat it though – if anything, that reaffirmed they chose the “right” name given that Adobe “thought” of it too!